Comprehensive Consumer Marketing Program Works for Franchisees
New business owners often worry about how they will juggle advertising, social media and their website on top of all the other things they have to do. Pinch A Penny, however, offers an easy solution: a comprehensive marketing program that takes care of all marketing tasks for its franchisees.
Of all of Pinch A Penny’s support services for franchise owners, you probably are most familiar with the work of the marketing team because you see their work on your computer and in your mailbox. The marketing team produces and distributes direct mail pieces, commercials, digital and social media advertising, online videos and banner ads on behalf of the brand’s 275+ stores. New locations start off right thanks to the marketing team’s grand opening marketing efforts and a local marketing plan they provide to owners.
As a Pinch A Penny franchise owner, you can leave marketing your business to the brand’s in-house marketing experts. The marketing team, with more than 45 years of experience behind them, knows the brand inside and out. They understand retail as well as the pool industry, and they have recorded over a decade of same-store sales increases.
Having the support of a full, experienced marketing department allows you to focus on running your store and work toward earning a strong return on your investment.
The Creative Services Team creates and produces everything from in-store signage to direct mail to broadcast and even banners for your local Little League field. The cohesiveness they provide in the creative helps build and define the brand that adds value to your franchise.
The Digital Team manages the website, email and social media marketing, search engine optimization (SEO) and digital advertising. They also handle the digital footprint and online reputation for all physical Pinch A Penny stores through local search optimization and review management.
The Promotions and Analytics Team uses data to determine which products are advertised to drive traffic to your store. They ensure the right products are advertised at the right time to encourage customers to visit your store.
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